Why do they do it?
Read Time: 16 mins
Written By:
Dick Carozza, CFE
Meridian Fleetware Inc., a multinational private organization headquartered in Warrington, Pennsylvania, began operations in 2001. It now has more than 2,000 employees, with offices in 20 cities in the U.S. and 10 countries around the world.
In response to declining sales, Meridian’s vice president of sales and marketing, Jake, reviews the forecast. Over a series of meetings, he implements a plan to enhance revenue, which includes providing the sales team with rich incentives. (Meridian Fleetware is a fictitious company name, and all players’ names are changed.)
Jake, during an all-hands-on-deck meeting with the global sales team, describes a new go-to-market strategy plus a new sales incentive called “Bull Rush.” After the meeting, he sends the sales team an email that outlines the strategy with a closing quote he modified from the 2000 movie, “Boiler Room”:
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Read Time: 16 mins
Written By:
Dick Carozza, CFE
Read Time: 6 mins
Written By:
Felicia Riney, D.B.A.
Read Time: 7 mins
Written By:
Patricia A. Johnson, MBA, CFE, CPA
Read Time: 16 mins
Written By:
Dick Carozza, CFE
Read Time: 6 mins
Written By:
Felicia Riney, D.B.A.
Read Time: 7 mins
Written By:
Patricia A. Johnson, MBA, CFE, CPA